ADVERTISING INNOVATION

BORN TO TECH

Before we were Tubi, we were an adtech platform. It’s core to who we are, and it’s our to our promise to you.

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We Built Our Ad Tech Solutions to Maximize Targeting, Reach, and Frequency

We built our own adtech, so more of your money goes to media and less to other stuff.

Supply Path Optimization: Spend more efficiently with our proprietary SSP and direct integrations with DSP partners.
Transparency: Get easy access to post-campaign reporting and insights -directly from the source.
Unified Decisioning: We don’t have a waterfall model. so your programmatic buys have equal opportunity to bid in the same pod.
Advanced Integrations: Collaborate with your favorite data, audience, and measurement partners on your Tubi campaigns.

How We Stack Up

When you advertise on Tubi, you can expect a full stack of tech-first features and solutions.

Programmatic Buying & DSP Integrations

We offer guaranteed and private marketplace programmatic buying options and integrations with your favorite DSPs for maximum efficiency and interoperability.

Depending on your goals, budget, and preference, you can choose the marketplace that works for you. No matter your demand source, you can expect to:

Reserve impressions at a fixed rate and budget—our best pricing for programmatic buying.
Clear at your guaranteed CPM, inclusive of targeting parameters.
Get genre- and program-level reporting when using AdRise—our proprietary SSP—with integrated DSPs.

Enhanced Targeting

In addition to having the best audience in streaming (love you, guys!), we make it easy to reach the segments that matter most to you.

First-party data like age, demographic, genre, ratings, and custom content containers provide essential attributes on which to reach your audience
Universal identity solutions allow you to map your target audience to widely adopted identity tokens
Cross-screen planning and measurement makes it clear which devices are capturing your audience’s time and attention

Data Cleanrooms

We also make sure you can continue to run and measure person-based, targeted advertising campaigns in an increasingly cookie-less world. Our cloud-agnostic data collaboration program makes targeting scalable and privacy-friendly, no matter where your data lives.

Cleanroom Use Cases

Audience Creation: Securely combine first-party and aggregate data to understand match rate, audience sizing, UID matching, and unique reach.
Campaign Insights: Understand audience similarities and differences across campaigns to  inform campaign planning, targeting,  and inventory allocation.
Direct Attribution: Measure per-campaign outcomes  across conversion rate, conversion rate by demographic, optimal frequency distribution, ROAS per campaign, and average time  to conversion.
Advanced Segmentation: Leverage third-party data sources and unified identity providers to attach behavioral attributes to audience data and forecast reach and scale on Tubi.

Advanced Frequency Management

We eliminate excessive ad repetition by enabling you to cap frequency at the campaign level, regardless of demand source.

It’s all thanks to our unique position as a technology-first publisher. We transcode every ad that comes in, identify if duplicates exist, and then assign them to a campaign at a frequency level that has been outlined by you, the advertiser.

The best part? You can redirect that budget to reaching fresh, receptive audiences.

Award-Winning Measurement

Tubi was built (literally) to measure brand lift, incremental reach, online and offline conversions, and sales outcomes across the customer journey.

By combining our own first-party insights with data from industry-leading measurement providers, we offer you the flexibility to measure your preferred KPIs and get a real read on campaign ROI. We can even craft custom brand lift studies that measure how your target audience perceives your brand across the funnel.

The icing? Because we take on so many third-party data partnerships, you don’t have to. That means you can spend more of your budget on media and less of it on aggregating measurement and attribution data.

What the Rise of Free Ad-Supported TV Means for Advertisers

Once upon a time, subscription-based video on demand (SVOD) streaming apps seemed like the one and only future of television—and for good reason. They offered consumers high-quality original content and an ad-free alternative to the choice limitations of linear, traditional TV.

But times are changing, and on over-the-top (OTT) platforms, ads are back in vogue—as long as consumers get something in return for watching them. Increasingly, that “something” is free content and a break from subscription fees.

Why Marketers Need to Reach Consumers in the Right Mindset

People consume content for a variety of reasons—and some of those reasons make them more receptive to certain kinds of brand messaging than others. It’s simple advertising psychology.