An All-American Approach to Sports and Pop Culture.

A fresh, authentic take on American sports culture, super-serving sports fans everywhere with unique perspectives on and off the field that drives the national conversation

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Smart. Original. Funny. Authentic.

Where News, Sports, and Culture Intersect

Delivering Young and Affluent Audiences Passionate About Sports and Outdoors

Outkick over indexes in key categories vs. the competition:

56%

Ages 25-54

77%

Male

48%

$100K+ HHI

Interested in Sports or Fantasy Sports Betting

in the last 6 months

Outkick 202 vs. ESPN 125

Attended a Pro Sporting Event

in the last 6 months

Outkick 167 vs. ESPN 142

Frequently Advise Others on Sports

Outkick 181 vs. ESPN 138

Interested in Professional Golf

Outkick 171 vs. ESPN 127

Reaching a Politically Diverse and Unduplicated Audience You Can’t Find Anywhere Else

29%

Republican

41%

Independent

30%

Democrat

Percentage of Outkick.com users who did not visit competitor’s website

97%

of Barstool Sports

79%

of Bleacher Report

55%

of Yahoo Sports

48%

of CBS Sports

44%

of ESPN

Source:

Source 1 / Chart 1: Comscore, Media Metrix, Multi-Platform, Demographic Profile – Top line stats – A25-54 & Male based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is based on Desktop/Mobile, Mar’24; Comscore, Plan Metrix, Mar’24.