In 2023, GMC and FOX Sports embarked on an exciting new venture, expanding on their long standing partnership with FOX NFL to FOX Sports’ flourishing FOX College Football platforms. Aiming to blend GMC’s distinctive characteristics & standout features with the spirited atmosphere of College Football, this co-branded commercial accentuates the unique attributes of the 2024 GMC Sierra Denali Ultimate in both an entertaining and engaging way.

In this dynamic spot, FOX CFB lead analyst Joel Klatt teams up with the newest member of the Big Noon Kickoff desk, Mark Ingram II, as they journey to their next CFB game. As part of the talent deal, the spot was posted to both Joel Klatt and Mark Ingram’s personal social handles.