2018 FOX Soccer + Verizon “Home Turf” Feature Series
Capturing World Cup passion and real-life stories of fan culture, “Home Turf” showcased how individuals from 4 countries embraced soccer in their lives as a connection to their families and heritage. Four filmmakers from each community were handpicked to find and capture genuine voices across the 5 New York Boroughs, all while organically weaving in Verizon’s key messaging around unlimited, family, community, and staying connected. “Home Turf” quickly became FOX Sports Digital’s most viewed branded content series during the World Cup.
Home Turf: Unlimited Pasión
Mexico
These passionate friends drop everything to cheer on El Tri. Their passion for the team and the sport of soccer keeps them connected to each other.
Home Turf: Puente Cultural
Columbia
Sometimes families are the ones you choose. In the final video of the series a band from Colombia showcase how they stay connected through music and soccer.
Home Turf: Familia, Futból Y La Alalbiceleste
Argentina
Mirta, a grandmother from Argentina, looks to pass on her passion to her daughter and granddaughter, what better way than through the excitement of the World Cup.
Home Turf: Connected Spirits: Samba e A Seleção
Brazil
The most viewed of the series, Brazil features Nubia a Samba dancer/instructor from Brazil. Her passion for Soccer and Samba keeps her connected to her roots.
Partnership Sizzle Reel
Custom Partnership Campaign Elements
Documentary Series
FOX Sports Films and Verizon presented a groundbreaking epic documentary series, taking fans on a journey as rising soccer stars strived to be the best and represent their respective countries in the 2018 FIFA World Cup™.
Phenoms gave fans a chance to experience the world cup soccer leading up to the Tournament.
Verizon’s Best messaging was seamlessly integrated within Extra Time, a unique :90 Story Stretch, extending content for fans set to Verizon’s key messaging… Best For a Good Reason.
Halftime Sponsor
Verizon received premium positioning during all 64 matches of the World Cup. Animated Graphics and VO opened each show.
First Half Recap
For added exposure, Verizon received a First Half Recap Feature during all 64 halftimes.
fios Watch Party
In Celebration of fios customer’s loyalty, FOX Sports partnered with The Players Tribune to throw an exclusive World Cup Watch Party. On the final day of the Group Stage, fios fans gathered for food, drink and fun to cheer on their favorite teams. The unique space was decked out in fios branding and each guests received soccer themed gift bags.
Additionally, Christian Fuchs (Leicester City) and Jack Harrison (NYCFC/Manchester United/Leeds United) stopped by to interact and join in the fun!
- FOX SPORTS
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Electronics/TechnologyTelecom
Topics
Custom Content, Innovative Partnership, Linear, Social Media