FOX MLB + Hobbs and Shaw Co-Branded Spot

In 2019, FOX and Universal Pictures partnered to create an exciting and engaging linear integration for the upcoming Hobbs and Shaw movie release. Looking to play off the film’s “frenemies” thematic between the co-stars Dwayne Johnson and Jason Statham, the custom co-branded spot simultaneously weaves in baseball highlights and graphics promoting a similar “frenemies” thematic in the Major League Baseball, the historic rivalry between the New York Yankees and the Boston Red Sox. Overall, the co-branded spot promotes both MLB on FS1 upcoming Yankees vs Red Sox broadcast but also drove tune-in for the release of Hobbs and Shaw.