Super Bowl LVII Co-Branded Spot: “The Sneak Preview”

FOX and Intuit TurboTax collaborated to create a custom co-branded commercial that aired in an elevated sponsorship slot during the FOX Super Bowl LVII Pregame show. The spot featured FOX NFL personalities Kevin Burkhardt, Greg Olsen, and Jimmy Johnson and was crafted to complement TurboTax’s existing “Not Taxes” ad campaign, as well as their TurboTax Dancer Super Bowl commercial.

Through the incorporation of humor and a lighthearted tone, the co-branded spot effectively captured viewers’ attention and bolstered TurboTax’s brand presence within the FOX Sports ecosystem on Super Bowl Sunday. With its prominent placement and a lineup of renowned FOX NFL talent, the commercial provided TurboTax with an opportunity to engage a broader audience and enhance brand awareness.