2023 Co-Branded Spot: I Am Cracker Jill

In 2023, FOX Sports and Cracker Jill collaborated to produce a captivating :30 co-branded spot, which aimed to celebrate women’s sports and marked the culmination of the “I am Cracker Jill” contest during the 2023 FIFA Women’s World Cup. The primary objective was to generate attention towards the contest’s Grand Prize Winner, while also highlighting the inspiring stories of the nine finalists, showcasing artist Monica Ahanonu’s custom bag design, and effectively conveying Cracker Jill’s core messaging goals.

Recognizing animation as the ideal medium to creatively distinguish the brand and bring these stories to life concisely and impactfully, FOX Sports strategically partnered with Nexus Studios, a renowned creative production company, and their animation studio, Mighty Nice, located in Sydney, Australia, to realize the vision.