2023 GEICO + Carli Lloyd Campaign
Capitalizing on one of the largest events in women’s sports, FOX Sports and GEICO teamed up to create two custom co-branded commercials to air in a premium sponsorship slot during FOX Soccer World Cup Live studio shows. Both spots featured two-time Women’s World Cup Champion and FOX Soccer Analyst, Carli Lloyd, and were designed to promote excitement surrounding the 2023 tournament.
“Goalkeeping”
The “Goalkeeping” creative spot compares the ease of using Geico to Carli Lloyd scoring on your quintessential, overconfident younger brother. By incorporating a lighthearted tone and star-studded FOX Soccer talent, the custom co-branded commercial successfully captured viewers’ attention and helped reach a wider audience and drive GEICO’s brand awareness.
Custom Partnership Campaign Elements
Clock Wrap
Carli Lloyd Social
Match Highlights
“House on the Corner”
The “House on the Corner” creative spot offers a comedically clever spin on bringing soccer into the real world. The unique, comical angles of both spots amplified the overall viewing experience, along with direct social promotion of the content from Carli Lloyd herself.
- FOX SPORTS
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Financial/Insurance/Credit Cards
Topics
Innovative Partnership, Custom Content