2023 Custom Digital Series “Friday Night Dos”

In 2023, FOX College Football and Dos Equis collaborated to produce a unique custom digital series titled “Friday Night Dos,” hosted by comedian and content creator Joey Mulinaro. Targeting key markets for Dos Equis while leveraging FOX Sports’ distribution channels to reach a wider audience, “Friday Night Dos” traveled across the country, stopping at seven renowned college bars from Los Angeles, CA to Tuscaloosa, AL to meet College Football legends and fans alike.