2021 FOX NASCAR + Busch Co-Branded Integration

In order to further promote their sweepstakes ahead of the 2021 Daytona 500, Busch Light and FOX NASCAR partnered up to create a custom co-branded integration for air in the pre-race show on FOX. The Busch Light sweepstakes allowed fans to enter to win an exclusive invitation to join NASCAR driver Kevin Harvick’s Pit Crew. For the creative, FOX and Busch identified FOX NASCAR talent Clint Bowyer to help further build promotion of the sweepstakes.