Frito-Lay’s Commercial Campaign

Looking to capitalize on a high point in our yearly sports calendar, Frito-Lay and FOX Sports produced a custom linear spot that aired during FOX’s 2022 Thanksgiving Day NFL game. Bringing audiences to the NFL sideline with FOX NFL Lead Reporter Erin Andrews, the creative complemented Frito-Lay’s larger campaign surrounding the NFL and the FIFA World Cup taking place simultaneously in the fall of 2022.

In line with Frito-Lay’s messaging, the spot tackled a question that has confounded fans around the world for decades: is it called soccer or football? While the conversation continues, there is no question that the campaign connected with fans everywhere.