Topics
In-Show Integration
FOX Entertainment and Universal DreamWorks banded together for a first-of-a-kind, Telly Award-winning partnership in The Masked Singer. Poppy and Branch were front-and-center throughout the episode… driving interest and excitement around the theatrical release of Trolls, Band Together.
Results
Our winning combination of the special episode and social posts delivered a big win for Universal. Results include:
- Triple-digital lift in Title Memorability
- Double-digit lift in Ad Memorability during The Masked Singer
- Amplified content generated over 5 Million views across Facebook, X, and Instagram