Amazon and The Masked Singer  Season 11 collaborated to highlight Amazon Prime membership benefits, demonstrating how Prime enhances customer experiences by delivering what matters most, swiftly and efficiently.

Click the Play Button to Check Out the Prime Custom Content! 

Prime Custom Co-Branded Content

Custom co-branded content featured characters from the current season of The Masked Singer and immediately transformed the character’s dressing rooms with items from Amazon that aligned with their costumes.

Prime Integrations

Integrations delivered a new twist to the show – giving panelists an extra clue when they pressed the blue Prime button!