2022 “Pit Stop” Custom Partnership at Daytona
For the 2022 Daytona 500, FOX NASCAR and Wendy’s put together a series of in-broadcast integration features to air throughout the pre-race broadcast promoting Wendy’s “Pit Stop” activation on-site and their newest menu item, the Hot Honey Chicken Sandwich.
"Heat vs. Sweet: Teaser"
"Heat vs. Sweet: Signs"
Pit Stop Trivia
"Golf Cart Race"
2022 “Pit Stop” Custom Partnership at Talladega
For the 2022 NASCAR race at Tallageda, FOX NASCAR and Wendy’s continued their series of in-broadcast features promoting Wendy’s latest “Biggie Bag” promotional campaign.
"Biggie Bag Float" In Race Feature
In Show Tailgate Feature
FS1 Raceday Feature
- FOX SPORTS
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Restaurants/QSR
Topics
Custom Content, Innovative Partnership, Linear, Social Media