As part of Cadillac’s Field Pass sponsorship and Custom Content deal, we also included custom interstitial content with Joel Klatt in the Field Pass franchise. This content was posted as story slides during Field Pass weeks and added extra connectivity between the social content and the custom commercial.

Front row seats -- Through @CFBonFOX digital platforms (FB & IG), Cadillac gave fans an exclusive, one-of-a-kind look at the biggest games of the season with the Field Pass social franchise. For 9 weeks, FOX Sports captured content from the sidelines and brought viewers from their living rooms onto the field. Each execution featured custom-branded end cards, branded hashtags, and custom story interstitial slides.

As part of the talent deal, Joel also promoted the spot and his partnership with Cadillac on his personal social handles.