![](https://media.foxadsolutions.com/wp-content/uploads/2023/10/24084558/Rectangle.png)
![](https://media.foxadsolutions.com/wp-content/uploads/2023/10/13164939/blank-image.png)
2021 Co-Branded Spot: 2023 Cadillac LYRIQ
In 2021, FOX Sports and Cadillac partnered to extend the brand’s title presence within FOX College Football through a premier talent partnership with the voice of FOX CFB, Joel Klatt. To promote sign-ups and awareness around Cadillac’s first all-electric vehicle, the LYRIQ, the FSCS created a custom co-branded spot featuring Klatt behind the wheel of the vehicle. Using state-of-the-art technology and a 360 LED studio, the FSCS showed Klatt driving the LYRIQ through the LA streets and arriving to call a game.
![](https://media.foxadsolutions.com/wp-content/uploads/2023/11/16095652/Joel-Klatt-Cadillac-2021.jpg)
:30 Spot
Custom Partnership Campaign Elements
Cutdowns featuring Joel Klatt driving the LYRIQ were distributed as Instagram interstitials within the FOX CFB social franchise, Field Pass. In addition, FOX and Cadillac capitalized on the unique production opportunity with Joel, producing two additional sales pieces to complement the partnership at large.
Field Pass
Behind the Scenes Custom Vignette
Joel Klatt Selfie Promo
- FOX SPORTS
-
Cars/Trucks/Motorcycles