An All-American Approach to Sports and Pop Culture

A fresh, authentic take on American sports culture, super-serving sports fans everywhere with unique perspectives on and off the field that drives the national conversation.

Smart. Original. Funny. Authentic…

OutKick is where News, Sports, and Culture Intersect.

Delivering Young and Affluent Audiences Passionate About Sports and Outdoors

OutKick over indexes in key categories vs. the competition:

46%

Ages 25-54

72%

Male

56%

$100K+ HHI

Source: Comscore, Media Metrix, Multi-Platform, Demographic Profile – Top line stats - A25-54 & Male based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is based on Desktop/Mobile, Jun’24; Comscore, Plan Metrix, Jun’24.

Outkick 202 vs. ESPN 125

Outkick 167 vs. ESPN 142

Outkick 181 vs. ESPN 138

Outkick 171 vs. ESPN 127

Reaching a Politically Diverse and Unduplicated Audience You Can’t Find Anywhere Else

29%

Republican

37%

Independent

34%

Democrat

Source: Political Affiliation: Comscore, Plan Metrix, A18+, Jun’24.

Percentage of Outkick.com users who did not visit competitor’s website

97%

of Barstool Sports

84%

of Bleacher Report

45%

of Yahoo Sports

50%

of CBS Sports

58%

of ESPN

Source(s): 1. Top line stat – 1H’24 (January-June 2024) – Outkick Uniques are based on Total Digital Population (Desktop/Mobile/Social) as of Jan. 2024, while all other metrics are based on Desktop/Mobile. 2. Unduplicated Audience: Comscore, Cross Visiting, Jun’24; Unduplicated Audience – Percentage of Outkick users who did NOT visit competitor’s website (Based on Total Digital Population).

Ways to Sponsor

Whether you're targeting sports enthusiasts, culture aficionados, or beyond, OutKick offers a robust platform with customizable solutions to craft standout sponsorships. Let's join forces to develop impactful campaigns that deeply resonate with our dedicated audience.
Source 1 / Chart 1: Comscore, Media Metrix, Multi-Platform, Demographic Profile – Top line stats – A25-54 & Male based on Total Digital Population (Desktop/Mobile/Social), while $100K+ HHI is based on Desktop/Mobile, Mar’24; Comscore, Plan Metrix, Mar’24. Source 2 / Chart 2: Political Affiliation: Comscore, Plan Metrix, Mar’24; Unduplicated Audience: Comscore, Cross Visiting, Mar’24